What is LinkedIn?

You may have heard of LinkedIn before but you maybe still wondering what is LinkedIn and how does it differ from other social networks? Below you will find a complete explanation of what LinkedIn is and how you can use it to find job opportunities and expand your career.  LinkedIn is the world’s largest business networks.   It is a social networking site, an online job board, and a place to share and find information.

Simply put LinkedIn is the world’s largest professional networking site. It has millions of users and is a powerful way to make connections. It is also a place that people can come together to share their knowledge and expertise and raise their own profile in the industry. LinkedIn is free to use although there are also premium options you can upgrade to if you wish to do so.

So why should you learn to use LinkedIn?

If you have ever joined a social networking site like Facebook before then registering with LinkedIn will be a familiar process to you. You first need to sign up, create a personal profile, detail you employment history and your achievements and link the profile to your other social networking accounts and your website. You can also add your exiting contacts and invite them to connect with you on LinkedIn.

As with other social networking sites there are groups that you can join. The main difference between LinkedIn groups and other social networking sites groups is that are professionally focused. The might be aimed at a particular industry or at a certain network within a specific area. You can add content to these groups and interact with other members.

LinkedIn also has a job search function similar to a standard job search board. However the main difference is that in order to see a job you need to be connected to it in some way to a person in your network. This demonstrates the importance of networking on LinkedIn. The more connections that you make the more opportunities that will be available and the site will start to open up to you.

Whether you are looking to find a new job or simply interested in what might be available LinkedIn is the single best place to do it. It is estimated that 80% of the members of LinkedIn are decision makers which means that these are people who can help you to advance your career. Networking with people in your industry on LinkedIn is well worth the time that you invest in it.

The Power of LinkedIn

However this does not even begin to tap the surface of LinkedIn’s possibilities when it comes to advancing your career. One of the best things about LinkedIn is that it provides the opportunity for enhanced visibility. As we have already seen people on LinkedIn are decision makers and the chance to get in front of these people and demonstrate your expertise will open up doors for you.

One of the best ways to gain visibility on LinkedIn is to simply start participating. Make sure that your voice is heard and contribute valuable insight and content to the site. Whether it is posting on your news feed, providing content to groups or answering questions  there are plenty of opportunities to show that you know what you are talking about.

The true power of LinkedIn lies in the networks that you can form and the ability to become visible in your industry. LinkedIn is used almost entirely by professionals and decision makers and so it is a great place to find opportunities and to raise your own profile. Also LinkedIn tends to be underused by many people and so if you are willing to put the work will find that you quickly stand out.

It does take time and effort in order to make the most of LinkedIn’s many features but the rewards for your career both financially and creatively make it well worth doing. The good thing is that most people do not have a system in place to make the most of LinkedIn and thus it is not too hard to stand out from the crowd.

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