Searching For Jobs
In this section we will look at what options LinkedIn provides when you are looking for a job.
The job search function is the first place that most people go when they are looking for a job on LinkedIn. However in order for jobs to be visible they must be connected to someone in your network. The wider your network the more LinkedIn jobs that will be available for you to look at. Again this demonstrates why it is vital that you have a consistent and tactical approach to networking.
A good way to quickly open up the jobs that are available on LinkedIn is to form a connection with what are known as super connectors. These are people who have their own massive networks. If you can gain a handful of these super connectors you will find that you have many more jobs that you can look at. A few good super connectors can open up to 70 -80 % of LinkedIn’s total network to you. So it is well worth taking the time to find these super connectors.
Finding Companies That Hire People like You
There are a lot of companies out there and it can be difficult knowing which ones might be interested in hiring someone like you. In order to find out which companies hire people with your particular skill sets in the advanced search using your own skills as the keywords making sure that it is filtered by the area which you live. This will give you back results of people who have the same skills as you in your area and where they are working. You can then follow up with these companies about hiring you.
Finding Work At a Specific Company
You may find that you want to work for one company in particular. LinkedIn makes it possible for you to become instantly updated when openings come up at your dream companies. To get started make a top ten list of the companies that you would like to work for.
Then using the company search function entering the names of these companies one by one. From the search results select the company that you are interested in working for. Then choose to follow that company. You will then receive news and information relating to that company as well as when jobs at the company become available.
Another way to find a job at a particular company is to search through your own network. You can perform an advanced search and enter the name of the company. People that are connected to you that have worked now or in the past at the company will then appear. You can then either contact these people directly if they are a first level connection or ask for a recommendation from the person that links you two. Even if the person is no longer working at that company chances are they will be able to refer you to someone who is. Having a personal recommendation is invaluable when it comes to being hired. Most jobs are in fact never advertised because companies either hire internally or they ask people in their own networks whether they know of someone. By being proactive you can take advantage of these “hidden job opportunities.”
LinkedIn offers a number of premium features that you can pay for if you wish to enhance your chances of being hired for a position. One of these is job premium career. If you purchase the premium career upgrade you will be able to move to the top of the list, when you apply you are a featured applicant. You can directly email up to 3 hiring managers or recruiters on LinkedIn. See how you compare to other applicants or current employees on LinkedIn. Get advice and tips from exclusive LinkedIn groups.
Advanced Search Features
The advanced search feature is useful when you wish to filter the results that you are getting back. There is a lot of information out there so applying good filters can save you a lot of time.
- Keywords Keywords are things such as the academic institution the person attended, the name of a company or a particular skill set. As noted in this book keywords are an important means for finding people on LinkedIn and so should be included in your profile.
- Name This is the last name of the person that you are looking for. If you try and search by first name you will not get any kind of meaningful result.
- Title This is a very powerful filter when you are looking for a job. You can set this filter either by people who have this position at any point in their career or if they currently hold the position. This is very useful for example if you were trying to find the hiring manager at a particular company.
- Company This is where you enter the name of a particular company. You can search by existing and past companies. Companies might be listed slightly differently to how you know them so make sure that you include variations of the company’s name.
- School This is the academic institution that they attended. This can be useful when you are looking to find a connection that might be able to introduce you to someone at the company that you want to work for.
- Location You can also set a location for your results. Again this is convenient when you are searching for jobs in your area. You can also choose to set the zip code for the area that you are interested in as well as set how large a radius around that are you would like to see results for.
- Interest In This is a very useful section of the form and allows you to select choices such as potential employees, entrepreneurs, hiring managers, deal making contacts. You can use this to make sure that you are only getting results for people that will help you to move your job search forward.
- Industries You may want to select the specific industry as well that you are interested in. The drop down menu includes a wide array of different options for you to choose from.
Networking on LinkedIn
One of the key principles you need to remember when networking is that the best networkers do not think in terms of “What can this person do for me” but rather “What can I do for this person.” If you want to influence people and have them help you then the best way to do it is to help them first.
LinkedIn provides plenty of opportunities to help people and become an effective networker even if you don’t have a lot of resources of your own. For example you can make recommendations for people. This recommendation will then be visible to people in your network and may help that person to achieve their own goals such as landing new clients. This person will likely return the favor with a recommend for you and if you need to ask them for help in the future they are much more likely to be receptive. Anybody on LinkedIn has the power to recommend and so you should take advantage of this fact.
Secondly one of the main problems that people in powerful positions face is that they are time poor and overloaded with information. If you can contribute succinct information that is relevant to your industry and which helps them with their career goals then they will think favorably towards you. When you join groups in your industry try and contribute valuable content to that group. When you are starting out in your career you may find that you have more time than money. A good way to take advantage of this fact is to educate yourself about your industry and to keep up to date with developments in your industry. You can then make these developments more concise such as producing an info graphic or video that makes it more easily understood. If you then post this to the group with perhaps a link back to your person blog you will start to attract attention as someone who is worth knowing.
Take Note of Who Visited Your Profile
If you are using the techniques mentioned in this book chances are that you are going to be getting quite a few visitors to your profile. You want to pay attention to who has visited and check these people out. If the person looks like someone who might be valuable to have in your network add them as a connection.
Join in on Discussions
When you first join LinkedIn you might not yet feel comfortable posting your own content to the groups but you can still participate. Comment on what other people have posted and show that you are engaged and interested in what is going on in your industry. The person’s post who you have commented on will in particular likely want to know more about you.
Use Your Old Network
You would be surprised at how big your existing network actually is and by adding these connections to LinkedIn you will find that you already have a large network. To add your existing network to LinkedIn first you should use the steps mentioned to add everyone who is in your existing email address book. Once you have added these people you need to start thinking a little more broadly. Take a piece of paper or open up a text editor and start to write down a list of everyone you know.
Think first about your immediate friends and family. Then list your work colleagues both past and present. Think about the people that you have been to school with or were in social or sports clubs with. If you belong to a church think of the members that you know.
You can also use the advanced search function of LinkedIn to look through schools or companies that you have worked for or attended in the past. This may help to jog your memory. When you see a potential contact adds them to your list.
Keep going with this process until you have listed at least 100 names. If you cannot get to 100 you need to start thinking more broadly. Every adult has interacted with at least 100 adults in their life so you should be able to find this many. Once you have compiled your list go through the search function to find out if these people are using LinkedIn and if so make a connection.
Browse Your Contacts Networks
Browsing your contacts networks can be a good way to develop your own network. To do this take a look through your first level connections network and see if there is anybody that you recognize or that you would like to get to know better.
This can be effective because firstly the people in your first contacts network are likely to move in some of the same circles as you do or to be in the same industry as you are. You might also find someone whom you have met briefly in the past but you could not recall their full name.
You may also find that they have a mutual colleague or friend that you didn’t know had joined LinkedIn. When you performed your original search for this person they may not yet have been on LinkedIn but joined later and made a connection with your own contact. This can be a good way to make sure that people do not fall through the cracks.
Make Sure To Include Your Former Employers
Unless you had a negative relationship with last employer or left on bad terms you will want to include your previous managers and employers in your list of connections. These should be some of the first people that you reach out to when you are building your network.
The reason for this is that your previous employer will hold a lot of weight when recommending you for a new position. If you worked for them in the past and they think highly of you then a future employer is going to give this recommendation lot credibility. If it is your former employer or manager that actually refers you to your new position then this is even better.
Making the Most of LinkedIn Groups
LinkedIn Groups are an excellent way for you to meet new people and expand your network. There are LinkedIn groups covering almost every professional related topic you can imagine. There are groups that focus on specific areas and larger groups which represent entire industries. Some groups welcome anyone who joins and with other groups you have to request to be approved to join.
The fastest way to find a group is to use the group search function which is at the top of the screen. Simply type in a word or phrase appropriate to the topic of the group that you are looking for. If you were looking for groups for accountants then you would type “accountants” into the search box.
This will present you with a list of groups. You can select one of the groups from the list that you are interested in by clicking on the headline. When the group opens up take a look at the discussion and see if the topics they are discussing are the sort of things that you are interested in. If you wish to join the group click on the blue Join Group tab. If you need to be approved you will need to wait until the moderators do this otherwise you will join straight away.
The key to maximizing groups is to be an active contributor. Every time you post on the group you will appear in the discussion. If you are adding valuable content people will want to check you out and learn more about you. This is particularly true if you have created a good headline and profile for yourself.
You want to be adding value to the group. You do not need to create this content yourself however. Find content on the internet such as videos, blog post and slideshows that would be useful for members of your group. Then when you include a link to this content some of the credit will rub off on you. Even though you did not create the content yourself people will associate you with providing value to their lives. You will become seen as a thought leader and a source of information in your industry which is a very valuable position to be in.
You can also contribute by replying to other people’s comments. When you start interacting in this way the person that you have replied to will definitely notice you. The more you interact the more you will be noticed and your networking opportunities will increase.
LinkedIn offers a large array of resources that you can tap into in order to further your career. Whether you are looking for your first job or you want to move into a more senior position LinkedIn can help you achieve it.
The key to maximizing your success on LinkedIn when searching for a job is to not think of it as a job search board but as a networking site. If you adopt a networking mindset and aim to meet and interact with as many decision makers in your industry as possible you will find that you are much more